Join Pelviva’s Stop, Squeeze and Selfie Campaign and commit to doing your pelvic floor exercises

Are you one of many people putting this unexpected period of Covid-19 lockdown to good use – to learn new skills, take up gardening or watch box sets you’ve never had time for? Friends again anyone? If you’re a woman, it’s also a good time for you to be kind to yourself and your future health.

Pelviva® is encouraging British women to Stop, Squeeze and Selfie over the next few weeks to establish a routine which you can hopefully stick to when life gets back to normal. All you need to do is stop what you’re doing, do your Pelvic Floor exercises three times every day and share a selfie on Instagram @MyPelviva to inspire other women to get involved.

According to the NHS, strengthening your Pelvic Floor muscles can help reduce bladder leakage (experienced by a third of women(1) and two thirds of those over 40, (2) and may make sex better too.(3)

Learn how to find your Pelvic Floor muscles, watch short explanatory videos on doing https://www.pelviva.com/pelvic-floor-muscle-exercises/Pelvic Floor muscle exercises correctly, share your Pelvic Floor moments and your top tips for remembering to exercise with other women on Instagram @MyPelviva or at Pelviva.com.

So, ladies, what are you waiting for? Stop, Squeeze and Selfie and start strengthening your Pelvic Floors today. #pelvicfloortime #stopsqueezeandselfie

References

1. Hunskaar S, Lose G, Sykes D, Voss S. The prevalence of urinary incontinence in women in four European countries. BJU Int. 2004 Feb;93(3):324-30.
2. Femeda data on file. Survey of 2000 women over 40. Aug 2019
3. NHS – https://www.nhs.uk/common-health-questions/womens-health/what-are-pelvic-floor-exercises/

PEL/00150/UK 2.4.20